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One of the best reasons to live in Birmingham, apart from the multi-culturally, vibrant, fun and modern place it is in the fact it is near to the closest thing we have to the real Willy Wonka Factory. We are talking about the visitor attraction of Cadburys World. At Cadburys world you can go and see how the chocolate is made, drink the original bitter liquid version drunk by the Aztecs and Incas, rub shoulders with the Caramel Bunny and Mr Cadburys parrot. It’s a highly rated day out for all of the family. One of the other reasons is the wealth of Birmingham Serviced Apartments that you can have and see at http://birminghamservicedapartments.co.uk/.

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Its probably not what The Cadbury Brothers expected when they began selling tea and drinking chocolate from their shop in Bull Street. They had come from Quaker rots. Quakers are a religious order deeply committed to helping others. They are pacifists and an order that tries to work on society being more equal and fairer. Money is not their concern. There direct competition was with Frys to start with. As soon as Fry produced their single chocolate bar which was later to become the Chocolate cream Cadbury responded with their own standard chocolate bar. The companies were rivals for many years trading and competing for awards and honours. By this stage Cadburys fortunes were on the wane and its was John’s sons Richard and George that took over the company and began to move it forward. It was George who created the eponymous Dairy Milk. He increased the milk content, the famous glass and a half, creating a much sweeter and creamier chocolate that has not really changed since it’s in inception. This stormed the competition so much that eventually Cadbury were able to purchase Fry’s yet they kept the companies name.

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The company was very effective during the First World War. The Cadbury Brothers were determined to help where they could, and they immediately began turning over buildings to the government to be used as hospitals and sent out clothing and chocolate to the troops.  They also supplied troops. Two thousand male employees went to fight, and the female employees became nurses.

Through the years leading up the second world war the company began to launch more lines adding nuts and fruit to the Dairy Milk bar whilst keeping up favourites like the Crème Egg that they had been making since 1923. Chocolate was becoming more affordable and the Dairy Milk bar accounted for up to sixty percent of the British market. Again, Cadbury made their factories available, this time for war work and the girls went to work on the land.

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