Are you one of the 30% of small businesses who still don’t have a website? If so, then you should seriously rethink that position. Across the globe, there are more than 6.5 billion internet searches being made every single day. No business, great and small should be missing a slice of that action. Why do so many businesses fail to have a website or those that do, haven’t updated it in the last decade? As an extension of your business, a website is a must and a forgotten website is even sadder. It shows that you don’t care. Here are some ways a website can help your business:
With no website to visit, your potential customers will simply click onto a competitor’s instead. Why would you be so willing to give your rivals this much traffic? A modern, professionally designed site (not a home-made one) will add credibility to your business, giving you a confident, trustable and solid image. Contact a Website designer Cardiff today for your very own bespoke website.
If the reason you’ve never had one designed has been because you couldn’t afford it, then ask yourself if you can now afford to do business without one? A website offers all the information your customer needs to make a purchase without having to worry about time and space, as you would with a radio or newspaper ad. Once your site is up, maintenance can very reasonable and it’s there permanently, unlike other forms of temporary advertising. It will also give you a much bigger potential market reach.
If you have an ever-evolving inventory or occasional updates to products and services offered, it’s much easier to update a website. If there are product code changes, discontinued lines or even spelling mistakes, a quick fix is all it needs on the website. Imagine how frustrating it is trying to reprint thousands of paper brochures, not to mention costly. It’s also much easier to update customers about discounts, offers, new products or industry news.
A website has the fantastic benefit of being available to your customers even when your physical business premises is closed. Having a professional site means your business is open 24/7, 365 days a year. You could be making money even while you’re asleep! This is the future of business and a massive proportion of shopping is done via e-commerce nowadays. If you haven’t got around to it yet, the future success of your business depends on it.